Short answer
Wedia is a Paris-based DAM platform, now marketed as Lyvio, for brands that need EU-hosted asset management with creative workflow and media delivery. Wedia states ISO 27001 and TISAX certification and keeps SaaS data in the EU. The fit holds when the buyer's PIM is one of the six listed in Wedia's integration directory or the team can build against the API.
Facts on this page are verified against vendor documentation and public sources, each linked. Scenario scores publish after the scripted demo round.
What Wedia is
Wedia is a digital asset management platform from Wedia SAS, a Paris company whose DAM activity began in 2010. Wedia now presents the product as Lyvio, "Wedia's AI native DAM", and describes five modules.
| Module | Documented scope |
|---|---|
| Smart Library | Repository, smart search and recognition, AI content intelligence, segmentation |
| Brand Control | Portals and brand scoring |
| Creative Engine | Creative workflow, GenAI toolkit, digital templates, web-to-print, local and global approval |
| Media Delivery | Dynamic renditions, global CDN, API, content picker |
| Content Scoring | Usage monitoring and content accuracy |
Fact: Wedia describes its architecture as MACH (microservices, API-first, cloud-native, headless) on a single-tenant, container-based model.
Where Wedia fits
Wedia fits the DAMSelection segment of European specialists: buyers who weigh data residency, local support and specific industries. DAMSelection places Wedia there because of its Paris and Frankfurt offices, EU-only hosting statement and French, English and German website.
DAMSelection assessment: Wedia suits a buyer with these conditions.
- A brand or retail organisation with 20 or more DAM users and a need for templated local adaptation of global campaigns.
- An IT or security team that requires EU hosting, single-tenant isolation or TISAX evidence, for example an automotive supplier.
- A product content team running Stibo Systems, inriver, Contentserv or Pimcore.
DAMSelection assessment: another segment fits better when the main need is a lightweight brand portal for a small marketing team, or when the buyer needs a vendor with published US hosting regions. Compare segments on the vendor directory and read the Keepeek vs Wedia comparison for the closest French alternative.
How Wedia covers the core DAM jobs
Wedia documents capabilities across all four core DAM jobs, with the most detail on creative production and delivery.
- Ingest and renditions: Media Delivery lists dynamic media renditions and a global CDN, and the integration directory names Akamai for content delivery.
- Metadata and search: Smart Library covers search and recognition. Wedia's 2024 year review states that AI captioning and automatic metadata tagging, built on Anthropic's Claude, arrived in 2024.
- Workflow and rights: Creative Engine lists creative workflow and local and global approval workflows. Wedia's own pages reviewed for this profile describe no dedicated rights expiry module, so test rights handling in the demo.
- Distribution and sharing: Brand Control lists portals, and a content picker exposes assets inside other applications.
The integration directory also lists Dassault Systemes 3DEXCITE and 3DEXPERIENCE, plus Brightcove, YouTube and Dailymotion for video.
Product content and PIM integration
Wedia lists six PIM integrations in its directory: Stibo Systems, inriver, Contentserv, Pimcore, IBM WebSphere Product Center and Oracle Product Hub. The Stibo Systems page states that users can search and select Wedia assets from inside the PIM.
The Stibo Connectivity Gallery lists a Wedia connector developed by Wedia, which requires a Wedia licence, and the Fit Map rates it level 4. For the other five PIMs, no integration page names who builds or maintains the connector, or which direction data flows. Wedia's February 2026 comparison blog mentions an Akeneo connector, but the directory has no Akeneo entry. Check the depth level for your PIM in the PIM and DAM Fit Map, and read the Stibo STEP integration guide if Stibo is your PIM.
Hosting, security and contract checks
Wedia states that SaaS data is hosted on AWS and Azure in several EU countries with no transfer outside the EU. Wedia's IT page states ISO 27001, TISAX and GDPR compliance, single-tenant isolation and SSO through APIs. The directory names Okta, Microsoft Entra ID, OneLogin and Google SSO.
Confirm these points in contract, using the security review guide:
- The EU countries and data centres for primary data, backups and AI processing.
- The ISO 27001 certificate and TISAX label, with scope and expiry date.
- The sub-processor list, including the AI services Wedia lists: AWS Rekognition, Google Gemini, Anthropic Claude, DeepL and Azure Translation.
- Change-of-control and data return clauses, given the 2024 ownership change.
Background on residency terms sits in the data residency glossary entry.
What to test in a scripted demo
Wedia's demo should prove the claims buyers rely on: single tenancy, EU processing, PIM depth and AI tagging. Use the DAM demo script and run these tests on your own assets.
- Show the tenant architecture and name the EU region that holds our data, backups and AI calls.
- Upload 200 of our product images and show the AI captions and tags, then edit them in bulk.
- Connect to our PIM through the listed connector and show which side owns the asset-to-SKU link.
- Adapt one global campaign template for three markets through the local and global approval workflow.
- Show a rendition request through the CDN with crop and format parameters our web team needs.
- Configure our metadata schema in Dutch, German and English with language-specific vocabularies.
- Export 500 assets with full metadata in an open format.
Pricing questions to ask
Wedia publishes no prices, so the five-year cost depends on what the quote counts. Wedia states that its core offer includes automatic translation, advanced statistics, validation workflows, customer success and a dedicated account manager. Ask these questions and model the answers in the TCO calculator.
- Which Lyvio modules are in the base licence, and which are priced separately.
- How users, storage, CDN traffic and AI calls are metered.
- Whether GenAI image generation carries per-use or credit charges.
- What price protection applies at renewal under the current ownership.
Worked example: a team with 2 TB of masters that grows 30 percent a year holds about 5.7 TB in year five. Ask Wedia to quote storage and delivery at that volume.
Strengths and watch-outs
DAMSelection assessment Drawn from vendor documentation and public sources verified on 2026-10-15. Demo evidence follows in the scripted demo round.
Strengths
- Wedia states ISO 27001 and TISAX certification and runs each customer on a single-tenant, container-based deployment for data isolation. source
- Wedia's privacy policy states that SaaS data is hosted on AWS and Azure in EU countries with no transfer of data outside the EU. source
- Wedia's integration directory lists six PIM integrations, including Stibo Systems and inriver, and six SSO options, including Okta and Microsoft Entra ID. source
Watch-outs
- Cathay Capital Private Equity bought the controlling block in 2024 and Wedia left the stock market after a simplified tender offer in November 2024. source
- Wedia now markets its DAM as Lyvio, a trademark of Wedia, so proposals, documentation and contracts may use either product name. source
- Wedia publishes no prices, so a cost comparison requires a quote scoped to modules, users and storage. source
AI capabilities: shipped and announced
Documented as available
- AI captioning and automatic metadata tagging: introduced in 2024 and built on Anthropic's Claude, per Wedia's 2024 year review. source
Announced or in beta
None recorded.
Pricing archetype
Wedia publishes no prices. Wedia states that its core offer includes automatic translation, advanced statistics, validation workflows, customer success and a dedicated account manager. source
Model five-year cost for each archetype in the TCO Calculator and compare against the DAM Pricing Index once its cells publish.
Integrations
| PIM | Depth level | Evidence |
|---|---|---|
| Stibo STEP | 4, Native connector | Wedia connector developed by Wedia and listed in the Stibo Connectivity Gallery, with a Wedia licence required source |
| inRiver | 3, Certified partner connector | inriver listed in the Wedia integration directory; builder and maintainer not stated, so builder unclear and level 3 source |
- SSO: Okta, Microsoft Entra ID, OneLogin, Google SSO, LinkedIn SSO and Dassault Systemes 3DPassport. source
- CMS: Adobe Experience Manager, Drupal, WordPress, Ibexa and ApostropheCMS; Microsoft 365 for Office documents. source
- Dassault Systemes 3DEXCITE and 3DEXPERIENCE, Akamai content delivery, and Brightcove, YouTube and Dailymotion for video. source
- AI and translation services listed as integrations: AWS Rekognition, Google Gemini, Anthropic Claude, DeepL and Azure Translation. source
Ownership and history
| Date | Event |
|---|---|
| 2010 | Wedia's DAM activity begins, per the company's about page; founders Nicolas Boutet (CEO) and Olivier Grenet (CTO). source |
| 2024-07 | Cathay Capital Private Equity exercises a purchase option on the controlling block of Wedia S.A. and signs definitive agreements. source |
| 2024-11 | Wedia completes a simplified public tender offer and becomes unlisted, held by Cathay Capital, Nicolas Boutet and management; a squeeze-out is planned. source |
| 2026 | Wedia's website presents the DAM as Lyvio, Wedia's AI native DAM; no launch date is published. source |
Scenario fit scores
Scenario scores come from the public scoring model and require scripted demo evidence on the 12 DAMSelection criteria. They publish after the demo round.
| Scenario | Score (0 to 5) |
|---|---|
| B2B manufacturers | Scoring pending |
| Media and publishing | Scoring pending |
| Regulated industries such as pharma | Scoring pending |
Scripted demo requests for Wedia
Send these requests with your own sample assets two weeks before the demo. Score the result with the DAMSelection scoring matrix.
- Show where primary data, backups and AI processing run, and name each sub-processor.
- Configure our schema in Dutch, German and English with language-specific vocabularies.
- Show the integration with our PIM and the support model in our time zone.
- Export 500 assets with full metadata in an open format.
Comparisons, alternatives and shortlists
- Keepeek vs Wedia
- DAM shortlist for B2B manufacturers
- DAM shortlist for media and publishing
- DAM shortlist for regulated industries such as pharma
Right of reply: Wedia can request a factual correction through the corrections form.
Frequently asked
How much does Wedia cost?
Wedia publishes no prices on its website, so every price comes from a quote. Wedia states that automatic translation, advanced statistics, validation workflows and a dedicated account manager are part of its core offer. Ask for storage, CDN delivery and AI usage to be priced separately so you can compare five-year cost.
Where does Wedia host data?
Wedia's privacy policy states that SaaS data is hosted on AWS and Azure in several EU countries, with no transfer of data outside the EU. The policy does not name the countries. Ask Wedia to name them in the data processing agreement before signature.
Does Wedia integrate with Akeneo?
Wedia's integration directory lists Stibo Systems, inriver, Contentserv, Pimcore, IBM WebSphere Product Center and Oracle Product Hub, and has no Akeneo entry. A Wedia blog from February 2026 mentions an Akeneo connector. Ask Wedia to demonstrate it and name who maintains it.
What AI does Wedia offer?
Wedia states that AI captioning and automatic metadata tagging, built on Anthropic's Claude, arrived in 2024. The Lyvio product pages also market a GenAI toolkit and brand scoring. Ask for release notes that confirm general availability before you score these features.
Who owns Wedia?
Cathay Capital Private Equity bought the controlling block of Wedia in 2024. Since November 2024 Wedia is unlisted and held by Cathay Capital, founder and CEO Nicolas Boutet and the management team, with stakes undisclosed.
Sources
- Wedia home page (Lyvio)
- Wedia legal notice
- Wedia about us
- Wedia for IT teams
- Wedia privacy policy
- Wedia GDPR page
- Wedia integration directory
- Wedia and Stibo Systems integration
- Wedia and inriver integration
- Wedia 2024: A Year of Progress and Innovation
- Choosing the Right DAM in 2026: Wedia vs Keepeek (Wedia blog)
- Wedia newsroom
- Wedia renforce son ambition europeenne avec le soutien de Cathay Capital (PR Newswire, November 2024)
- Wedia: exercice de la promesse d'achat du bloc de controle (Boursorama, July 2024)
- Wedia strengthens its European ambition with the support of Cathay Capital (Cathay Capital, November 2024)
- Wedia opens Toronto office (Business Wire, June 2022, French edition)
- Stibo Systems Connectivity Gallery: Wedia