Short answer
The DAM Demo Script Generator builds one scripted vendor demo from a library of 12 scenarios, each with context, four steps the vendor performs and three pass criteria scored 0 to 5. The default selection of four scenarios produces a 100-minute script. Every shortlisted vendor receives the same script and the same sample assets, so demos become comparable tests.
Scenarios
How it works
The DAM Demo Script Generator assembles the scenarios you tick into one plain-text script and recalculates it on every change.
- Enter the organisation name for the script header.
- Tick the scenarios that match your must-have requirements. The first four are ticked by default.
- The generator writes a header instruction: send the script two weeks ahead with the sample assets, and use the same script, assets and panel for every vendor.
- Each scenario follows in order with its context, four numbered vendor steps and three pass criteria, each scored 0 to 5.
- The script closes with two rules and a time budget. Roadmap features score 0, and pre-built sample data is refused.
The time budget per vendor equals 25 minutes per scenario, with a floor of 60 minutes. One or two scenarios therefore get 60 minutes, four get 100 minutes and all twelve get 300 minutes.
The scenario library
| Scenario | What the vendor proves |
|---|---|
| Onboard a product shoot | 200 images linked to SKUs from a PIM export, with marketplace renditions |
| Expire a licensed image everywhere | Download blocked after expiry and owners notified in advance |
| Set up an agency portal | A branded, restricted portal in under 30 minutes without services |
| Run a campaign approval | Three visuals through creative, brand and legal review with an audit trail |
| Configure our metadata schema | The buyer's schema configured without code, with mandatory fields enforced |
| Auto-tag our own assets | Auto-tagging on 500 buyer assets, with precision, correction effort and credit cost |
| Localise an approved design | Three market versions within locked brand rules |
| Approve packaging artwork | Version comparison and a named, dated sign-off |
| Find the right asset fast | The correct asset within three filters, permitted assets only |
| Pull assets through the API | Documented endpoints, stated rate limits and a webhook on change |
| Export everything | 500 assets with metadata, relationships and rights in an open format |
| Report on usage and quality | Usage, completeness and expiry reports without services |
Worked example
The DAM Demo Script Generator loads with the organisation name "Example Manufacturing B.V." and the first four scenarios ticked.
Worked example: the script holds Onboard a product shoot, Expire a licensed image everywhere, Set up an agency portal and Run a campaign approval. Four scenarios give 16 vendor steps and 12 pass criteria. At 0 to 5 points per criterion, each vendor can score 60 points at most. The time budget is 4 times 25 minutes, which gives 100 minutes per vendor.
A manufacturer with packaging and an existing PIM adds two scenarios: Approve packaging artwork and Pull assets through the API. The script grows to six scenarios, 18 pass criteria, a maximum of 90 points and 150 minutes per vendor. A panel facing five vendors then plans 750 minutes of demo time, so the shortlist size drives the panel workload.
The sample assets follow from the scenarios. The product shoot needs 200 images and a PIM export with SKUs. The licence scenario needs a licensed image with an expiry date, and the campaign approval needs three visuals.
How to use the result
The DAM Demo Script Generator output drives Checkpoint 5, Test, and its pass criteria become the score sheet at Checkpoint 6, Score.
- Pick scenarios from your must-haves in the Requirements Builder, so every must-have meets a test.
- Load your draft schema from the Metadata Model Builder into "Configure our metadata schema".
- Send the script and sample assets two weeks ahead, following scripted DAM demo scenarios.
- Score each pass criterion from 0 to 5 during the demo, with the same panel for every vendor.
- Record red flags as they happen, using DAM demo red flags.
- Weight the scenario scores in the scoring matrix and take the top two into a proof of concept.
DAMSelection assessment: generic vendor demos carry no selection value. Vendors demo the buyer's scripted scenarios on the buyer's assets, and roadmap slides score 0.
Limitations
The DAM Demo Script Generator writes a standard script, and four limits apply before you send it.
- The 12 scenarios are generic. Edit the exported text to add your own scenarios, brands, markets and systems.
- The pass criteria need thresholds. "Precision measured against the vocabulary" needs a target figure that your team sets before the demo.
- The time budget covers scenarios only. Add time for introductions, questions and panel scoring.
- The generator produces no sample assets. Your team selects real files, real metadata and a real PIM export.
The script carries no weights, and the other DAM selection tools handle requirements and cost. Two scenarios of different importance each score 15 points at most until the scoring matrix weights them.
Frequently asked
What should a DAM demo script include?
A DAM demo script includes scenarios built from must-have requirements, each with context, the steps the vendor performs and pass criteria the panel scores. Add the demo rules, the time budget and the sample assets. The DAM Demo Script Generator writes all of these into one text file.
How long should a DAM vendor demo take?
A DAM vendor demo in the generator gets 25 minutes per scenario, with a minimum of 60 minutes. Four scenarios take 100 minutes and six take 150 minutes. Add time for introductions and questions, and keep the same budget for every vendor on the shortlist.
How far ahead should vendors receive the DAM demo script?
Vendors receive the DAM demo script and the sample assets two weeks ahead, as the generated script states. Two weeks gives each vendor time to load your files and configure your schema. Every vendor gets the same script on the same day.
How do I score a scripted DAM demo?
Score a scripted DAM demo by rating every pass criterion from 0 to 5 during the session, with the same panel for every vendor. Roadmap features score 0. Add the criterion scores per scenario, then weight the scenarios in the scoring matrix before comparing vendors.
Can vendors use their own demo data?
Vendors cannot use their own demo data in a scripted DAM demo. The generated script states that pre-built sample data is refused. Each vendor works with the buyer's sample assets, metadata and PIM export, which shows how the system handles your real content.
Script your demos
Give every vendor the same scenarios and pass criteria.